Kristen Lineberger

Hi there! I’m Kristen.

I’m a senior leader in web and user experience who designs digital ecosystems, builds high-performing teams, and advocates relentlessly for the people those systems serve.

My work lives at the intersection of strategy, user experience, and organizational change. I specialize in designing not just interfaces, but the systems, teams, and operating models that make great digital experiences possible at scale.

Over the past decade, I’ve partnered with executive leadership, marketing, IT, and product teams to modernize enterprise web platforms, build UX and CX capabilities from the ground up, and guide organizations through moments of transformation.

I believe the best digital work happens when clarity, trust, and shared ownership are built into the process. That belief shapes how I lead teams, collaborate with stakeholders, and approach every problem, whether the work is highly visible or quietly foundational.

Resume

Core Competencies:

Enterprise Web, UX, and Digital Experience Strategy
Designing and governing large-scale web ecosystems that balance user needs, organizational complexity, and long-term sustainability.

Organizational Change & Operating Model Design
Building new capabilities, teams, and workflows in highly matrixed environments while aligning strategy, governance, and execution during periods of transformation.

Trusted Executive Partner
Consistently engaged by senior leaders to clarify vision, navigate ambiguity, and lead business-critical digital and experience initiatives.

Human-Centered Leadership
Servant-first leader focused on trust, clarity, and empowerment. I develop high-performing teams that deliver outcomes through shared ownership and purpose.

Strategic Problem Solving
Thriving in complex environments by setting direction, identifying constraints, leveraging data and research, and mobilizing cross-functional partners toward measurable impact.

Technologies & Tools

Design, Research & Collaboration
Figma, Adobe Creative Cloud, Miro, Whimsical, FlowMapp, Optimal Workshop, Qualtrics

Web Platforms & Analytics
Drupal, WordPress, GA4, Siteimprove, SEMRush, Ahrefs, Bitly

Delivery & Operations
JIRA / Atlassian, Monday.com, Airtable, Basecamp, Roadmunk, GitHub, Calendly

Marketing & Communications
Sprout Social, Later, Tagboard, Publicate, Camtasia, Cornerstone

Also fluent in SCRUM methodologies, whiteboards, post-it notes, and the kind of creative curiosity that turns complexity into clarity.

 

Experience

UCLA Health
Senior Director of Web and User Experience
August 2024 - Present

UCLA Health - David Geffen School of Medicine
Director of Digital Strategy and User Experience
May 2014 - August 2024

MobileSmith
Client Success Manager
October 2011 - September 2014

Kline Creative Design
Founder
2010 - Present

 

Education

BFA - Digital media and photography
University of North Carolina - Chapel Hill
2009

 

Certifications

Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of Management
2024

Advanced Certified Scrum Product Owner
Scrum Alliance
2023

UX Certification
Nielsen Norman Group
2020

Certified Scrum Product Owner
Scrum Alliance
2020

Certified Scrum Master
Scrum Alliance
2019

Certified App Expert
MobileSmith
2015

 
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