Experience:

UCLA Health - Design strategy & PRODUCT MANAGER 

September 2017 - Present

I manage digital products through all phases of the life cycle, including content development, analysis, design, testing, and integration. As a part of a cross-functional team, I work closely across the organization - with stakeholders, users, development, and operations - to ensure product success. 

• Team lead - web projects across the organization; increasing traffic, cohesiveness, and conversions.

• Establishment of UX charter, roadmap, and implementation on research and strategy.

• Development and implementation on content/publishing calendars for multi-channel digital strategy.

UCLA Health - Web & Mobile Design Strategist 

October 2014 - September 2017

My work was targeted specifically to the online presence for the school of medicine and the mobile apps for UCLA Health’s external populations. I worked on digital media strategy, design, and content creation with a focus on user centered design.  

• Developed UX strategy and facilitated design workgroups to inform V2 of the UCLA Health app.

• Roadmap and implementation for large scale multi-channel brand overhaul; School of Medicine.

• Creation, management, and implementation of internal roadmaps; web and mobile.

• Collaborative management of branded app suite and creation/ideation of new mobile apps.

Mobilesmith - ASSOCIATE PRODUCT & CLIENT SUCCESS MANAGER 

October 2011 - September 2014

On the Product team I wore many hats including product management, product and graphic design, client success, implementation, sales engineer, and software training. I was a highly effective client facing asset, and a tireless advocate for the users with the Development, Product, and Leadership teams.   

• Product owner in SCRUM development shop.

• Product strategy, design, and development - mobile app building platform and CMS.

• Wireframe and prototype creation to visualize concepts with internal teams and clients.

• Lead producer of mobile applications; client facing, internal, and demo applications.

• Relay client and user feedback to prioritize product roadmap, and assist in roadmap management.

• Developed and built organizational IT support knowledge base.

• Built and managed a suite of software training videos and modules.

• Developed a software certification program.

• Lead design of training documentation and technical documentation.

Education:

The University of North Carolina at Chapel Hill 

BFA Digital Media and Photography | 2009